Opportunity Through
Development
Stop cold calling!
If your sales people are still cold
calling, canvassing or blitzing for
prospects, you need to stop them and
start thinking. These are old
fashioned methods based well in the
20th. century. Is your company,
sales director or sales manager
still expecting your sales people to
use these old strategies and
approaches? The world has changed
and you should let them know!
The way we communicate has changed
radically in the last 5-10 years.
Sales people shouldn't use the phone
to create sales opportunities,
direct mail is ineffective and
costly. Advertising, well unless you
are a major brand (some of them are
suffering to) don't bother. Reaching
your target market and target
customer is all about marketing for
leads using new ways of thinking and
new technologies. It is now about
putting your sales people in a
qualified appointment with someone
who wants and expects to see
them...and, more importantly wants
to buy from them.
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